Performance Marketing Consultant

Turning Ad Spend Into Measurable Growth.

I help businesses plan, manage, and optimize performance marketing campaigns across Google, Meta, and TikTok — with a focus on what matters most: real business results.

From strategy and campaign execution to tracking, analysis, and optimization, I bring the entire performance journey together.

Let's Grow TogetherSchedule a Meeting
  • Google Ads
  • Meta Ads
  • TikTok Ads
Umar Gill, performance marketing consultant

Focus

Measurable growth

About

More Than Just Running Ads.

I'm a performance marketer with hands-on experience managing and optimizing paid campaigns across Google, Meta, and TikTok. My approach combines marketing strategy with data, analytics, and a strong understanding of how the entire customer journey works — from the first impression to the final conversion.

I enjoy digging into performance, understanding why something is or isn't working, and turning those insights into actions that improve results.

For me, successful performance marketing isn't about clicks, impressions, or dashboards. It's about understanding the business behind the campaign and making every marketing decision work toward its goals.

The customer journey

  • Impression01
  • Click02
  • Engagement03
  • Conversion04

Every stage produces data. The work is understanding what that data is telling you — and acting on it.

Services

What I Can Help You With

  • Paid Media Management

    End-to-end management of performance campaigns across Google Ads, Meta Ads, and TikTok Ads — from campaign setup and targeting to ongoing optimization and scaling.

  • Campaign Strategy & Optimization

    Building strategies around your business objectives, customer journey, audience, budget, and conversion goals — and continuously improving performance based on data.

  • Tracking & Measurement

    Helping ensure the actions that matter to your business are properly measured, giving us reliable data to make better marketing decisions.

  • Performance Analytics & Reporting

    Turning campaign data into clear insights — understanding what's working, what's not, why performance is changing, and what we should do next.

  • Campaign Audits & Consulting

    Already running campaigns but not getting the results you expected? I can analyze your setup, performance, tracking, and strategy to identify problems and opportunities for improvement.

Platforms & Tools

Platforms & Tools

I work across the advertising, analytics, and measurement ecosystem needed to manage performance marketing effectively.

Advertising

  • Google Ads
  • Meta Ads
  • TikTok Ads

Analytics & Measurement

  • Google Analytics
  • Firebase
  • Google Tag Manager
  • Meta Pixel

Reporting & Analysis

  • Google Sheets
  • Microsoft Excel
  • Power BI

How it connects

  1. 01Advertising
  2. 02Tracking
  3. 03Analytics
  4. 04Insights
  5. 05Optimization

The platform is just the tool. The real value comes from knowing how to use the data it produces to make better decisions.

Why work with me

I Don't Just Manage Campaigns. I Try to Understand the Business Behind Them.

  1. Business Before Metrics

    Clicks and impressions don't pay the bills. I start with understanding what the business is actually trying to achieve and build the campaign around that objective.

  2. Decisions Backed by Data

    When performance changes, I want to understand why. I use campaign data, conversion behavior, and performance trends to guide optimization rather than relying on assumptions.

  3. The Full Performance Journey

    Strategy, media buying, tracking, analytics, optimization, and reporting are interconnected. I look at the complete journey rather than treating each part in isolation.

  4. Continuous Improvement

    Performance marketing is never truly finished. I continuously test, analyze, learn, and optimize to find opportunities for better performance.

Contact

Let's Talk Growth.

Whether you're looking to launch your first performance campaign, scale what's already working, or figure out why your current campaigns aren't delivering — I'd be happy to take a look.

Tell me a little about your business, what you're trying to achieve, and where you're currently struggling.

Let's see what we can build together.

Schedule a Meeting

What to expect

  • A 30-minute consultation

    Pick a time that suits you. Times are shown in Asia/Karachi.

  • Google Meet, link included

    You'll get a confirmation email with the meeting link as soon as you book.